May 27, 2007

Doritos X-13D

Warning! If you do not want the mystery flavor of Doritos X-13D revealed, do not read this entry.

As part of a brilliant marketing campaign, Doritos has put out Doritos X13D Flavor Experiment. Your mission, should you choose to accept it (and perhaps after reading this you will choose not to, which would be wise), is to taste and name the chips.

Let me be the first to spoil the fun for you. They taste like grilled cheeseburger. And had I known that, I would not have invested 99 cents on a bag of them just to try them. Hence, the brilliant marketing campaign. I don't know what it is about a mysterious black bag with a code name on it that makes me want to tear it open and consume the contents, but this is precisely what happened to me upon viewing the Doritos X-13D. I was not even looking for Doritos. I was looking for dip. And if I hadn't happened to see the 99 cent grab bag size, I would have gone home with a giant bag of chips of unknown flavor. Brilliant marketing. Brilliant!

It's not that cheeseburger flavored chips taste bad (and they do taste like grilled cheeseburger, complete with a hint on grill, ketchup, and pickle), it's that I'm not neccessarily sure that I want my chips to taste like my main course, especially when it's a main course I usually eat with chips. Think about it. If you're having a picnic and you are eating a grilled cheeseburger, do you really want your chips to taste like cheeseburger, too? Especially when Doritos have a high enough calorie count that you could pretty much argue that you might as well just eat a cheeseburger? (Psss. If you're stuck, the answer here is NO.)

On the whole, this was disappointing, but like I said, it was a well-thought-out marketing ploy, which I can appreciate even on my busiest days. Do yourself a favor and stick to the Cool Ranch flavor. At least that's made to taste like salad dressing, which is something you really can't sit down and make a meal of anyway.

Posted by LoWriter at May 27, 2007 01:08 PM
Comments

can you do a review on that Coke Plus next, please? i scoff at good marketing techniques like the skeptic i am and therefore will not shell out the 99 cents, even for curiousity's sake.

Posted by: dr gonzo at May 27, 2007 06:12 PM

I know someone who drinks coke plus, it just tastes like diet coke to my knowledge, but with added bonus of vitamens (which are probably completely outweighed by the fact you are cosuming it with SODA).

But you're right it's a good marketing campaign. I have to admit I was curious - don't they have a white bag kind too? Can you try that next??

Posted by: 10lees at May 27, 2007 10:40 PM
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